Are you looking for high-level SEO services to improve your website rankings in the long term, and to reach the highest possible ranking and trust level on Google and in the search engines?
For high-level full-service SEO, your website needs professional "On-Page SEO", "Technical SEO", "Off-Page SEO", "Standardization", and "Daily updates and development".

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It includes:

To improve your website ranking on the search results you need to analyze your codes/contents professionally and have a detailed understanding of how much they are SEO-friendly. Then you need to know how you can optimize them well according to the SEO factors and search engines algorithms.
Maybe it is easy to talk about checking your on-page SEO using an online tool and then changing some words and codes, but it is not enough.
First, most of the tools (even premium tools that you have to pay for them monthly) have big mistakes to get some true information about your website.
Second, they sometimes confirm some things as SEO-friendly that they are hurtful for your SEO. For example, you can make a fake and long article/page using repeated and nonsense sentences and content. They can confirm that it is SEO-friendly, but Google will consider it quite the opposite. Google has a very highly developed artificial intelligence that is thousands of times more complicated than what those SEO tools understand.
By the way, even it is not enough to make only your pages SEO-friendly, but it is important most of the web pages inside your website have SEO-friendly relations to get good credit from Google and go to the top on the search engines.
Anyway, professional analysis is much more complex than what a tool checks and reports to you. It needs time, direct specialty, and experience, the same way online translator tools sometimes have big mistakes in translation (especially for technical texts) and cannot replace professional interpreters.
In the same way, only using a premium expensive SEO tool will not guarantee to make your website successful and take it to the top on the search engines.
Be sure, even the websites of those SEO checkers do not rely only on their tools. They have experienced specialists to analyze directly and maintain/improve their website rank on the search engines. They understand and follow many factors that are always ahead of their SEO tools.

"Title tag" is an HTML tag (inside the HEAD element) like:
<title>Your web page title</title>
that is one of the most important codes/elements to specify page's title and subject to search engines and visitors.
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* Know more about Optimizing Title Tag for SEO.

"Meta Description" is an HTML tag (inside the HEAD element) like:
<meta name="description" content="Your explanation about page's subject and details" />
that is also a very important code/element to specify the page's subject and a short description of it.
Normally you cannot see the "Meta Description" on your browser; however, it is very important for SEO.
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* Know more about Optimizing Meta Description for SEO.

A "Canonical tag" is an HTML tag (that can be added in the HEAD element) like:
<link rel="canonical" href="https://yoursite.com/">
It can be useful for two reasons:
1. If you have exactly similar content in two/multiple pages.
2. If you have one page with two/multiple URLs.

Your web page (for example home page) can be accessible in multiple URLs as follow:
https://yoursite.com/
https://www.yoursite.com/
http://yoursite.com/
http://www.yoursite.com/
https://yoursite.com/index.php
https://www.yoursite.com/index.php
http://yoursite.com/index.php
http://www.yoursite.com/index.php
https://yoursite.com/index.php?parameter=1
https://www.yoursite.com/index.php?parameter=1
http://yoursite.com/index.php?parameter=1
http://www.yoursite.com/index.php?parameter=1

Normally a real visitor can understand that all of those URLs belong to a single web page, but for search engines, it looks like having 12 pages with similar copied content.
Google can analyze them and find out that all of the versions of one page are real one page, not different pages with similar content, but it takes more time and makes it difficult for crawlers, and have negative effects on search engines.
To manage this situation and optimize it for SEO, you can use a canonical tag like this:
<link rel="canonical" href="https://yoursite.com/">
And simply tell the search engines to ignore the other versions as "https://yoursite.com/" is the original version that should be indexed.
In any case, a canonical tag is only useful for the web pages you want to be indexed by Google. If you use it for "noindex" pages, it will make confusion for search engines and it will impact negatively your search results.
In general, the "Canonical tag" has similar functionality to "301 redirects". In any case, or you should use one of them, or both must be harmonized and matched. However, it is better to use "301 redirects" for stable URLs, and when it is necessary to have a page in different versions/URLs, then you can use "Canonical tags".
For example, you can use a "301 redirect" to redirect a URL
from "https://www.yoursite.com/"
to "https://yoursite.com/"
But for the following URLs
https://yoursite.com/index.php?parameter=1
https://yoursite.com/index.php?parameter=2
https://yoursite.com/index.php?parameter=3
or
https://yoursite.com/
https://m.yoursite.com/
you can use a "canonical tag".

Also, for other files, for example, PDF files, you can use "rel='canonical' HTTP Headers" inside the .htaccess file.
As well as, you should pay attention to use only canonical URLs inside the "XML sitemaps".

"H1" is an HTML header tag (inside the BODY element) like:
<h1>Your web page's highest header</h1>
It contains the most important and the first text on the web page that you can see. It is similar to the page's title and shows the exact subject of the web page.
Each page must have only one H1 tag. Any text inside the H1 tag has the highest priority for SEO and search engines.
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* Know more about Optimizing H1 header tag for SEO.

The headings HTML tags are (inside the BODY element) like:
<h2>The highest headings of your section on the web page </h2>
<h3>The high headings of your section on the web page</h3>
<h4>The medium headings of your section on the web page</h4>
<h5>The low headings of your section on the web page</h5>
<h6>The lowest headings of your section on the web page</h6>
You can repeat these headings a few times inside each web page. H2 has the highest importance and H6 has the least value for search engines.
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* Know more about Optimizing H2- H6 header tags for SEO.

The "alt" and "title" are the attributes of HTML "img" tag (image tag) that are like:
<img src="image-url.jpg" alt="Alternative text" title="description text" />
The "Alt" attribute is an alternative for the image that shows up when the image cannot load on the web page. And the "Title" attribute is a text to describe the image. Both are important for SEO, but "Alt" is more important.

The "image URL" is like this:
image-url.jpg
Image URL is very important for search engines (especially for image search results), and it should be SEO-friendly.
For example, maybe you have a Pizza image on a shopping website of New York and its URL is "yjdhdf61yk.jpg". Such a URL is not good for SEO, and it should be changed to something like "pizza-shop-new-york.jpg" to become SEO-friendly.

To optimize the image size, you need to specify add the the attributes of "width" and "height" to the image tag like this:
<img src="image-url.jpg" width="150" height="100" />
For example, if the source image file dimensions are 150px x 100px then you can specify its "width" and "height" similar to the code you see above. Also, you can specify them in the CSS file.
Note: the file size of an image is different from the image size. The file size is the amount of space that the image needs to be stored on the server. For example, it can be 23KB. You can optimize it on Adobe Photoshop or many online tools on the web to reduce the file size of images. It will also help to speed up the web page loading that is important for SEO.

If your page subject is about selling laptops in London and the page URL is like this:
www.yoursite.com/fvdfv646dfvdfv464dfv?
it is not SEO-friendly and effects negatively on the page's ranking on Google and search engines.
To make it SEO-friendly, you can change it to something like this:
www.yoursite.com/buy-laptop-in-london/
It is better to use "buy" not "sell" on the URL because visitors search to buy laptops, not to sell.
Also, the rule can be similar for subdomains. For example, a subdomain can be something like this:
londonlaptop.yoursite.com

Similar to page URLs, domain names also need to be SEO-friendly, but most websites owners ignore it while it is very important for Google and search engines.
Maybe your website subject is about a painting art store titled "Everest" store. It is not SEO-friendly if the domain name is like:
www.everest.com
To register an SEO-friendly domain name for such a store, it should be something like this:
www.everestart.store or www.evereststore.art
You need to pay attention that normally Google thinks everest.com is all about Mount Everest.
Maybe you say then why Facebook, Twitter, Google, Apple, etc. use a non-related domain name? Because they are very big companies and their names are global Brands. People search their names. But if you do not own a global brand, almost no one will search your company name to find your services, but they will search the services directly.
However, if for example in Greece the "Everest" is a national brand, then www.everest.gr will be fine.
In any case, there are many factors that you need to know to register an SEO-friendly and effective domain name for your website.

To increase targeted keywords score for on-page SEO, you need to follow many factors.
The desired keywords should be used harmoniously inside the Title tag, Meta description, Alt and Title attributes of an image, strong tags, and image URLs. Also, it should exist inside heading tags, especially H1 and H2.
The keywords should cover less than %3 of the page text.
Also, it is very important if you have the keyword inside the domain name, and especially the web page URL.
A good example of optimized web page for on-page keyword score is SEOsRank.com that you can check here:
Keyword Score of "SEO" for SEOsRank.com

Your web pages go to the top of the search results when you have unique content that engages visitors for a longer time.
To gain this goal, you need to pay attention that many people search a question to find their answers using search engines.
For example, if your website is about selling laptops and one of your web pages' title and URL is "Dell laptop Inspiron 15 3511" it cannot become a successful web page to attract enough visitors and potential buyers.
Why? Because there are websites of big companies (brands) that will appear on the top of search results. (We are not talking about selling laptops on Amazon, etc. but on your website.)
So what you should do? Normally people write a question like "what is the best laptop for web developers?" And you can have a web page with the title and URL of "what is the best laptop for web developers".
That web page can explain the features of a good laptop for web developers and includes suggestions of top model laptops and explaining why for example "Dell laptop Inspiron 15 3511" can be a good choice to buy it and how to buy it.
Such web pages can be a mixture of FAQs and articles with more than 1000 words.
Also, they can become sources and get organic SEO-friendly backlinks from other websites which again will be a factor for search engines to take your web pages to the top results of search engines.
Something that will increase your website/pages rank is that such long articles need time to read them.
People can find your SEO-friendly articles using search engines. They will see that your web pages contain valuable information, but some of them are busy with other works.
Do you know what they do? They will keep your web pages for a long time on the web browser or many times come back to read them. And even this is a greater factor to make Google and other search engines sure that those web pages are very valuable and deserve to go to the top of search results.
However, there is a more important factor than your content length. And it is the fact you should increase your web page SEO score, not only for your main keyword but also for its related keywords.
In the end, the most important factor is that your text should be manually made using unique, and fresh content. It should also contain the exact answer that the visitor was looking for it. This is a very important SEO factor that most SEO checkers ignore. But it is very valuable for Google, search engines, and at the top for your website visitors and potential customers.

As you know getting quality backlinks from other websites to your website/pages are important to improve your rank on Google and search engines.
In the same way, it is important to improve your web pages' SEO to have more and better internal links to your most important web pages.
The best way is to use anchor texts inside your sentences that are linked to other internal web pages.
For example, if your website is about computer structure, and there is an article about hardware, it is better to have another article/page about software. Inside the hardware article/page content, you can have linked anchor text of "all you need to know about computer software".
And when for a specific page, there are more internal links from other web pages of your website, Google and search engines recognize that specific page more valuable and take it higher on the search results.
Also, internal linking will increase visitors engagement that is one of the top factors to have a better SEO rank and gain more organic traffic.

Having an active comment section under pages/articles can be very helpful for SEO.
First, it is a tool to engage some of the visitors that is important for Google and search engines.
Second, if you have SEO-friendly (not spam) comments it will help to increase the page's ranking.
Third, it will increase the amount of your text inside the page that again is a good factor for having a better Google rank.
Fourth, every time you get a comment or you reply to the comments, your web page becomes fresh and updated that is important for search engines to show the page on higher search results.

If you are making pages/posts and leave them unchanged for a long time, you should know that it will have negative effects on the SEO of your website.
Google and search engines like fresh and up-to-date content. After making an SEO-friendly website, regular content updating is the best way to keep/improve your website rank higher on the search results.
Your competitors' websites maybe have many years of age and they include a lot of content and many articles.
It is almost impossible to take your website rank on Google even close to their rank. The only way is to keep your content fresher than their website. Google's algorithms value fresher content on a new website more than old similar content on an aged website.
At the same time, you can also develop your website and add more SEO-friendly pages/content. Also, you can read, research, and practice more to find new ways to improve and enhance your on-page SEO.
In this way, your website can go to the top of search results after a few months and get Google's trust to keep your website on top for a longer time.
All of these works need a lot of time, specialty, and experience. If you need our help, you can simply send us an email to "Info (at) seosrank.com", or an SMS to "+1 (718) 925-3997", or even you can contact us on Fiverr.com/roauf1

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To analyze your Technical SEO professionally, you need to have a good specialty and experience in the hidden technical part of websites and also web hosting and server.
There are many technical factors that have very big effects on your SEO rank negatively or positively. Normally they are not so visual, that's why sometimes you do not think if they are so important and it is possible you ignore most or some of them. However, Google and other search engines take them too seriously. For this reason, you need to pay attention carefully to have a better understanding of your technical SEO issues to solve and the best ways to improve your rank on SERP technically.
There are some website checkers to find out technical issues with your website. Although they are helpful, you cannot always rely on them. Because they are not perfect and sometimes they ignore some important things to check or do not consider some important factors that are vital for improving your rank on the search engines.
Some webmasters think if some technical things are correct, then everything must be perfect for having a better rank on the search results. But it is not.
You need to analyze and optimize your technical SEO in a harmonized way.
In plain words, it is not enough to use only correct words to make a sentence, but it should have a logical meaning. In the same way, your technical SEO optimization can be like meaningless or meaningful sentences for the search bots.
Please pay attention that the highly developed intelligence of search engines is only bot-based. They can clearly recognize the difference between two meaningless and meaningful sentences.
In other words, search engines most probably will not index (but exclude) pages that someone makes using nonsense sentences to deceive them, even if there is no error technically.
Maybe you think for on-page SEO it is clear that you have to make good content, but it is not necessary for technical SEO.
The point is that the bot logic works similarly for technical SEO optimization.
For example, 301 redirections for only the home page or all of the pages can make big differences. If you redirect only your home page (not internal pages) from "https://" to "https://www." and you submit your website as "https://www." on the "Google Search Console", it is possible Google only index your home page and excludes the other pages. Even if the internal pages were indexed automatically, it is possible to become deindexed gradually, and it can take a long time again to reindex them as "https://www.". It seems illogical, but it is very logical for search engines.
Therefore, only optimizing your technical SEO can have different results from a meaningful technical SEO at a higher level.

Web page speed is one of the most important factors for Google and search engines and SEO.
Page speed comes from better page loading, faster interactivity, and more visual stability on the page, especially for mobile devices.
For speeding up your web pages and your website in general, you need to follow many technical optimizations related to your website design, style, and files. But it is not enough.
There are also many factors on the server that can have negative or positive effects on your web page speed. For example, hosting your website on a dedicated server can have much better performance than using shared hosting.
Also using "Expires Headers" for CSS and JS files inside the .htaccess file, removing useless CSS and JS codes and compression of them, cleaning up database and media library, and optimizing images size, and converting JPG/PNG to WebP and AVIF formats are the best practices to improve your website speed and performance.
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* Know more about Speeding Up Your Website.

There is no need to mention that having an SSL certificate (HTTPS) for your website is one of the top factors for Google to improve your SEO and website ranking in the search results.
Anymore it is not the question if HTTP is better for SEO or HTTPS? This is an outdated question.
Nowadays, almost all websites' URLs are HTTPS, as there are unlimited free SSL certificates that you can be used easily.
Now, the question is that is a paid SSL certificate better than a free SSL certificate for SEO?
For Google, it seems both are similar for search results. So, does it mean buying a better SSL certificate is useless?
First, the security quality of paid SSL certificates is higher and it is important for Google to trust more the websites have better security. Second, maybe you remember that years ago it looked the same for Google to rank your website similar for HTTP and HTTPS. And why now does Google force you to have HTTPS? Because having a secure website is important for Google.
As you know, having a faster website is very important for SEO. In the same way, having a more secure website without a doubt is one of the search engines factors, and it will become a very important factor for SEO in the future.

Nowadays most people use smartphones. Their search using mobile phones is increasing more than search on laptops and computers.
This is the reason that Google algorithms changed and it ranks higher the websites that are more mobile-friendly. Now it is a key metric for search engines.
To make your website more SEO-friendly, it needs to have a responsive web design, enhanced user experience, and a high mobile page speed.
From the past until now, web designers design websites for the desktop first, then as extra work, they add a mobile version. This design method is becoming obsolete.
The situation changed and now most of the traffic comes from mobile devices and mobile SEO has priority for Google. That's why in the same way that you need a professional and SEO-friendly design for desktops and computers, you also need a developed and SEO-friendly design for smartphones.
This factor is very important for Google in a way that it is possible to ignore nonmobile-friendly websites in the future. In the same way that it is ignoring websites that do not have SSL certificates.

A typo or deleting an image, video, file, web page, or moving a page or changing a URL can make internal or external broken links which have a very negative effect on your SEO and user interaction.
Visitors normally search to find their desired information.
They can see a link inside or outside of your website and click on it to see the information/service/product that they are looking for.
When suddenly they face an empty page with a "404 Not Found" error, they feel bad. When a few times they click on your links and they face broken links again, it is a big warning for your website. Why? because they will lose their interest and trust in your website. And if you have many broken links on your website, they will remember your website URL negatively. And even if they see your website on the top of search engine results, they will ignore it and scroll down to click on the links of your competitors.
Google can track all of the behaviors of your visitors. It tracks that they leave your website fast and they see your link on top of search results, but always ignore it. And this is a sign for Google that your website is worthless and should go down of the search results.
In any case, it does not matter how broken links are made on your website. To make an SEO-friendly website, you always need to check and fix internal or external broken links. And you need to make sure all of your web pages and files are accessible. And if there was a file/page that was removed or its URL changed, you have to redirect them to related files/pages using "301 redirects".
For similar reasons also it is possible you have "broken backlinks" from other websites. To improve your SEO, it is also necessary to find those "broken backlinks" and redirect their destinations to the related files/pages.
So, you need to remember for having a better SEO you should check regularly and fix the following issues:
- Broken internal links
- Broken external links
- Broken backlinks

As you know, having unique and quality backlinks are very helpful for your SEO.
But what are toxic backlinks? There are websites where you can get thousands of backlinks automatically from them. These backlinks that you can easily make, but have no control on them are mostly spammy.
Search engines can recognize most of the spammy backlinks and decrease your ranking. But this is not all the problem. Sometimes those backlinks are not only spammy. But some of those websites that you received automatic backlinks from them are illegal, scam or infected with malware, trojan, etc.
In this situation, it is possible your website faces an algorithmic penalty, and in the worst situation manual penalty of Google. Then it goes to the blacklist of Google and search engines, and your SEO rank becomes zero and removes from search results.
If there are some toxic backlinks, you can disavow them on Google Search Console and Bing Webmaster Tools.
In any case, you do not need to disavow backlinks from any website. Sometimes they are spammy, but they are harmless and Google ignores them or even they can still have a little positive effect.
In general, it is better to find and disavow backlinks from infected websites with virus or malware, fraud, and phishing scam websites, and the websites that are not indexed on the search engines.
Also, try to remove the backlinks directly as much as you can. And finally, if you have any problem with the search engines, and to re-improve your SEO rank, you can send a request to Google and Bing to recheck your website.
In short, it is better to spend your time creating reliable, unique, and controlled backlinks manually from the beginning, not to spend the same time deleting, disowning, and modifying backlinks later.

Some of the redirects like 301 and 302 can be controlled by you. However, some other redirects in different situations can happen automatically by the server or web browsers. The redirects that you can control are very important for SEO and search engines.
Server-side redirects of 301 and 308 are permanent, and server-side redirects of 302, 303, and 307 are temporary.
It is worth mentioning that server-side redirects are not the only possible options, but the best SEO-friendly ways that you can use. There are "meta refresh redirects", "crypto redirects", and "JavaScript redirects", but it is better not to use them when you can use "server-side redirects".
By permanently or temporarily redirecting old, deleted, or changed domains, pages, and URLs, you transfer their credit to new domains, pages, and URLs that are correct, and useful for you.
There are different ways to redirect a domain/URL. In general, it seems to be easy to redirect any URL. However, Google and other search engines follow redirects and also keep/transfer all the value of a URL/domain according to your redirects.
If you have many dead pages that are not indexed or they have no visit anymore, you can also redirect them to active/new pages. In this way, you will increase the overall SEO rank of your website. Because you will force search engines to ignore the pages decrease your SEO ranking and also at the same time by transferring the juice and credit of the old pages, you can increase the credit of new and more important pages of your website.
Sometimes transferring the credit can take a long time and creates a gap in the search results. For this reason, do not use redirects for normal healthy URLs/pages unless you have to use redirection, or only use it for the URLs/pages that do not have any good effects on your website and business.
In any case, it is important to use redirects only when they are necessary. Be careful do not make redirect chains and do not make too many redirects on your website.
Most important is that you need to manage the redirects and to be careful that in the future the destinations of redirects do not change to broken links or redirect to other URLs because it will make a false redirect chain that will have negative effects on your SEO.
Also, avoid redirecting 404 error pages. Some webmasters think in this way, the problem of broken links and 404 error pages will be solved. It is not that easy, because Google still recognizes your 404 error pages, and redirection will not improve your SEO rank if you do that.

There are 4×× Client Side Errors (400, 401, 402, 403, 404, 405, 406, 407, 408, 409, 410, 411, 412, 413, 414, 415, 416, 417, 418, 421, 422, 423, 424, 426, 428, 429, 431, 444, 451, 499), and also there are 5×× Server Side Errors (500, 501, 502, 503, 504, 505, 506, 507, 508, 510, 511, 599).
Each one of the errors indicates having a critical problem on your page, website, or web hosting. The problems can be so short and temporary or remain for a long time. Some of them are less harmful and some can have more negative effects on your SEO and your rating on the search results.
In any case, you have to monitor the errors and fix them as fast as possible.
You do not have access to all of the mentioned error pages; however, some of them are available on your web hosting control panel.
For example, you can access the error page of 404 and make a custom page for that. The custom page can have the same design as your website with a menu and internal links or in a simple way advertise your most important services. It is important for improving your SEO because maybe a user tries to visit a web page whose URL changed or does not exist on your website. Therefore, the user faces an empty 404 error page, and most likely s/he will close the page and will try to visit your competitor's website instead.
In this situation, you do not lose only a potential user/customer, but also fast leaving of your website by the user send a wrong message to Google that probably your website is worthless, and your SEO rank gradually will decrease.
However, if the 404 error page has a custom design with a link to the home page and internal links, most of the time users give your website another chance and they like to visit the home page or other pages in the hope to find similar services/information.
The 404 error page is one of the most important pages that you can use to lead a technical problem in a positive way (using a custom page) to improve your SEO rank. However, it is not the only error page. You can do similar work for other error pages to attract lost visitors to your website and in a creative way encourage them to come back to your website, and probably convert them to the right users/customers.

If Google recognizes that you have duplicate content inside your web pages, your rank will decrease on the search results. And it is possible that search engines refuse to index or deindex some of your web pages that have much duplicate content. But it is not such serious that you afraid of being penalized for your website.
Some webmasters have the habit and wrong idea that they think it is better to create more pages with duplicate content. They think the quantity of pages (even with duplicate content) is the key to going to the top of the search engines and getting more organic traffic.
To improve your SEO, you need to make sure that you do not use duplicate content inside different web pages of your website. The quality of your content is important for Google, even with fewer pages.
And before everything you need to make sure your content is unique and created by yourself (or your web developer). Otherwise, your website can face a penalty from Google and search engines, especially for websites that have copyrighted content like SEOsRank.com.

On a web page, it is not allowed to use two/multiple ID attributes with similar/duplicated values.
An example of ID attributes with duplicated values is like:
<p id="value1"> text </p>
text...
<ul id="value1"> text </ul>
That simply can be changed as follows to correct and make it unique:
<p id="value1"> text </p>
text...
<ul id="value2"> text </ul>
Maybe some web browsers still can support wrongly the ID attributes with duplicated values. But it makes the HTML web page nonstandard and also makes issues for accessibility of web page content on the non-visual browsers, and usability of screen readers, and client-side scripts. And it has negative effects on your SEO.

To improve your SEO and keep/increase your rank on the search results, you need to make sure you have unique meta tags, especially unique "Title" and "Meta Description" tags on each web page.
Having a unique "Title" tag for each page is very important for Google and search engines. Also, although having unique "Meta Description" tags have less importance for search engines, but still they are important.
The "Meta Description" tag should contain a brief description of the subject and content of your web page. And when the same description is repeated on two or multiple pages, Google and search engines think you have spammy content/pages and will decrease the ranking of some of your web pages on the search results.
If you do not have unique meta tags, probably people can see different pages of your website with similar descriptions on the search results. This similarity wrongly causes them to think that your website has similar and spammy content, and less likely they will spend time to click and visit your website to see if it is true or not. Therefore, your click-through rate will decrease.
In general, according to newer algorithms, search engines mostly show part of your page's content (according to your search). They only sometimes show the meta description to the visitors. However, still it is an important SEO factor to have unique meta tags, especially the title must be unique and it is very important for Google and search engines.
Most important is that you should remember that your visitors and customers will be real people, not search engines. That's why you need to write a title, description, and content for real people and friendly.
Remember, if you only write for robots, you will not attract any attention from real people.

An XML Sitemap is a file that like a map shows the structure of your website and the importance of each page to Google and search engines.
Having an XML Sitemap is necessary for your SEO. It helps search engines for fast crawling and indexing of the web pages. Also, it clarifies the priority and importance level of each page for search engines.
Remember that inside the Sitemap.xml file you only have to have the URLs of important pages that you want to be indexed by the search engines. In general, it is better to create more important web pages that Google values and index them.
If search engines find many valueless (excluded) web pages and ignore indexing them, it will affect negatively your website rank. In this situation, Google thinks your website contents are less valuable in comparison to your competitors and will decrease the general ranking of even your important pages.
Therefore, if you know that you have not so important web pages that Google does not index, you have to improve their contents and make them more SEO-friendly or try to hide those pages from search engines.
You need to make sure that most of the web pages that you introduce to search engines using the XML Sitemap can be indexed by Google. This is an important factor to improve your SEO rank.
Also, if you want search engines to recognize better the images and videos that you have on your website, then having Video and Images Sitemaps can also be helpful to improve your SEO ranking. But if you do not have important video or image files, it is better to ignore them as they will not help your SEO.

The "Robots.txt" file is helpful for SEO because using this file you can simply block some URLs and tell Google and search engines crawlers to stop accessing and indexing some directories/pages/files of your website.
As you know there are some directories of your website that exist for technical reasons on the server, and they are not accessible for users. Also maybe you are working on uncompleted pages or you have pages with duplicated content. As well as, probably you have private pages for customers, members, etc. Or perhaps you have images, videos, audio, pdf, or any other files that you do not want to be indexed by the search engines. This is what the "Robots.txt" file does. It prevents search engines from crawling everything on your website that you do not want to be indexed.
There is "noindex" meta tag that is useful in the same way for the HTML pages, but they cannot cover directories and other files. Also, it is difficult to use it, when you decide to stop indexing too many pages, while you can easily do that using the "Robots.txt" file.
In general, the "Robots.txt" file is for preventing search engines crawlers to stop them from accessing and indexing the content/files you do not want to be indexed. However, it does not mean you do not need to use a "noindex" meta tag or protect private pages by a password. Because it is possible you have backlinks from other internal pages or other websites to those pages/files. In this case, search engines can follow backlinks and find them and index the pages/files you do not want to be indexed.
In any case, although using the "Robots.txt" file is important for your website's SEO, and Google and Bing crawlers obey it; however, there are other search engines that ignore it.

The .htaccess file is a simple text file, but very important for technical SEO, and it is useful to adjust and modify HTTP headers and to rewrite some Apache rules on the webserver.
This file is unique and its functionality is not related to the CMS or any web language your website is using.
The .htaccess file normally is hidden on the UNIX/LINUX environments. And it contains directives of Apache web server and a variant of Perl Compatible Regular Expressions (PCRE).
It can override CMS URLs and help to make your URLs SEO-friendly automatically and based on the title of your pages.
Also, it can remove .html and .php suffixes, add rel=“canonical” to PDFs and Headers, cache and improve site speed, develop various redirects, redirect to the latest site version.
As well, the .htaccess file corrects header information, customizes error responses, blocks nasty bots by IP address, manages authorization and authentication, creates directory listing, solves 404 errors using 301 redirects, does URL shortening, access control (for different files and web pages), and it includes robot directives, manages search engines crawling, and sends spiders to sitemaps.
It is notable that although the .htaccess file seems to be simple and easy to write; however if you make a mistake even in one character, it can cause your website down or makes big problems. Spelling mistakes can easily lead to a 501 server error.
So, you need to ask a specialist in Technical SEO to make the correct changes for what you need to be done through this file.

To submit your website/pages on Google Search Console, and Bing Webmaster Tools and to index, de-index and re-index your website on the search engines, you can refer to the following URLs and login:
https://search.google.com/search-console/welcome
https://www.bing.com/webmaster/tools
These tools also help you to have a better understanding of your web pages on the search results and to guide you to improve your SEO.

GZIP compression is an SEO-friendly ability that can be enabled through your web server. It helps to compress the files of your website.
This feature helps web browsers to load and show your web pages faster. GZIP compression has a very effective result on HTML, CSS, and Javascript files. Sometimes it helps to speed up your web pages more than seven times.
As you know website speeding up is one of the most important SEO factors for improving your site rank on Google and search engines.

Schema Markup (Structured Data Markup) helps Google and search engines better understand the subject/content of your web pages, and to show the search results in a more quality way. This feature sometimes indirectly improves your rank on the search engine results pages (SERPs).
Also, it can increase the click-through rate, and attract more visitors, and it will have a positive effect on your SEO.
It is worth mentioning that working on "Schema Markup" and making "Rich Snippets" on the search results is not a priority. You need first follow more important SEO factors to make your website more SEO-friendly and improve your rank on SERP. Then you can try to display additional structured data on search results using Schema Markup.
You should pay attention that this feature is only useful if your website shows up on the first page of search results.

There are many different methods to reduce the size of your files.
One of the best ways is to use "GZIP compression" on the server. You can also set "HTTP headers for Cache-Control" with a .htaccess file. As well, you can use online tools of "HTML Minifier", "CSS Minifier", or "JS Minifier" to minify your files.
You can use different methods. The only thing you need for improving your SEO rank is to test your web pages on "https://pagespeed.web.dev/". This website checker belongs to Google and its results are very important for SEO and improving your site rank on search results. Try to follow the guidelines and increase your website speed and performance score.
Note: Sometimes everything cannot be perfect. For example, when you have the script code of Google Analytics on your web page, it loads a JS file from the "google tag manager" site that has a big size. And on the page speed checker you will get a warning to "Reduce unused JavaScript", but you have no control over it. It is strange; however, we hope Google itself reduces and makes its Analytics JS file more SEO-friendly.

There can be many reasons for website downtime. Most of the time, it is because of low-quality web hosting. Sometimes it can happen due to CMS Issues, DNS issues, DDoS attacks, server overload, expired SSL certificates, etc.
In general, for search engines, it does not matter how your website becomes unavailable. Googlebot and other search bots sometimes check your website a few times per day. If a few times it tries to check your website content while it is down, search engines will decrease your rank on the search results. And if for a few days or more your website remains inaccessible, most likely your website will be deindexed and will be removed from search results completely.
Although it does not seem to be so important and many SEOs talk about different factors to make your website SEO-friendly, sometimes they forget to emphasize how much it is important to have a good hosting/server with the highest actual uptime and lesser technical issues to guarantee to improve your SEO ranking.
Most web hosting providers promise to provide web hosting with an uptime of 99.9%, but it does not mean that all of them tell you the truth. You need to use uptime monitoring services to find out what is your website's real uptime. Also, to know the truth about a web hosting provider, it is better to find reviews about their services, and most important about their support quality and speed in resolving technical issues.
The scope of the negative effects of website uptime problems goes beyond technical SEO and can even cover your off-site SEO, as all search engines and website checkers encounter numerous broken external backlinks and internal broken links, and server errors.
More important than anything is the fact that your customers/visitors will lose trust in your website if a few times trying to access your website while it is down.
We saw before that for hours Facebook, Instagram, Twitter, etc. that are very reliable websites faced technical problems and down. Do you know millions of their users in one day lost most of their trust and so fast went to their competitor's websites that looked more stable, and losing many users in a short time caused a lot of financial losses for the companies that their servers only were down for a few hours?!
Maybe you think a few hours of downtime will not be so much hurtful for your website. Remember, the websites of big reliable companies/organizations can reattract trust in a short time. However, it will be impossible or too difficult to make trust from the beginning for visitors/customers who try to know your website and try your services/products.
Even if your old customers/visitors a few times face downtime of your website, they will lose most of their trust in your website and more than that in your company/organization and everything you provide.
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* Know more about Importance of Website Uptime for SEO: Tips to Improve Uptime.

Maybe it seems that when you have improved your technical SEO, then you do not need to waste time on it.
Practically and normally you need more and constant effort for improving your off-site SEO and also on-site SEO. However, everything cannot be always normal technically. For this reason, you always need to monitor your technical SEO and fix possible issues as fast as possible.
You can use some tools to monitor technical issues. However, sometimes your website faces very complicated problems that it is not easy to find out the main reason, and even worse you do not know how to fix them fast.
For new or not so popular websites maybe it is not so important. However, for important interactive and commercial websites, it can be vital to prevent any technical SEO issue. Therefore, you need an SEO expert to guide and help you.
When you need any help, you can easily send us an email to "Info (at) seosrank.com", or an SMS to "+1 (718) 925-3997", or even you can contact us on Fiverr.com/roauf1

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Increase Similarweb Ranking and Traffic

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• - How do the big websites become successful to win the game on the search engines to go high and get millions of traffic?
• They invest in high-level professional SEO for their websites. And also they have an SEO full-time specialist to monitor and manage and always check the compatibility of their website for SEO. As well as, they always write and publish very unique and SEO-friendly articles and update them regularly.
   

• - Do we guarantee rank in the search results? How much time does it take to see improvements?
• No. we do not guarantee rank in the search results as sometimes it takes many months for Google and other search engines to increase the website ranks. However, after order delivery, we will also provide one-year professional SEO consultation until you get the best possible results.
   

• - Is this manual work and White-Hat SEO?
• Sure. It is 100% manual and 100% safe.
   

• - Why you should pay more for this service, while you can order cheap SEO services?
• Cheap SEO services have temporary effects on your website. According to Google algorithms, temporary effects are equal to losing quality and will have negative effects on the website ranking in the long term.
   

• - Why it is so expensive?
• It is very high professional, hard, and very time-consuming work. SEO analysis needs costly tools, following many rules and algorithms. Also, it is about winning racing among millions of sites to go to the top to see magnificent positive effects for your site.
   

• - Why the order delivery is so long, while you can find other services with short-time delivery?
• The point is that this service has a 100% quality and satisfaction guarantee. In fact, we provide the service in a shorter time, but we manage and monitor for a longer time to make sure everything is fine and your website rankings are improving. After that, we will deliver the order.
   

• - How do we prove our expertise? (How SEOsRank proves its expertise?)
• It doesn't matter what we claim, but we have to show it to you in practice and prove our claim technically. You can validate and check this website on some reliable websites that you can see their links on the left side of this page. You will see how much this website is well and standard designed and how much it is On-Page SEO-friendly. We can do it better for you.
   

• - Why choose us and this service?
• SEOsRank consists of a group of experts and people with experience in the field of web development and SEO.
  Also Roauf (SEOsRank's manager) is an expert in SEO, Professional Web Design, Graphic Design, Web Development, Web Standards, and web interoperability, accessibility, and usability of the web since 2003.
  Our services are the extract of our high knowledge and experiences for many years. * Please check our profile on Fiverr to know more *.
   

• - Why are our services 100% Reliable? (About us and why is SEOsRank 100% Reliable?)
• We passionately enjoy what we accept and promise. That's why we have 100% commitment to what we do for you. Also we 100% insure the quality of the service and provide a 100% satisfaction guarantee. * Please check our profile on Fiverr to know more *.